by Rick Guilfoil 1/4/2013 1:54:47 PM

The New Year is a good time to look at your brand in light of a New Year's Resolution? What systemic changes could improve your brand? read more

by Rick Guilfoil 12/19/2012 9:33:36 AM

Studies show that many of us are turning to online resources to assist in making decisions regarding purchases or charitable giving. Is your brand ready for this moment of truth? read more

by Heather Knight 11/13/2012 4:44:13 PM

Everyone is a focus group of one, right? But how will the U.S. as a whole shop this holiday season? Check out our highlights of Deloitte's new poll of 5,000 shoppers to see if your Christmas campaign is on trend and on target. read more

by Gerald Smith 11/8/2012 8:42:22 PM

I predict we could soon see a new type of reading option. A service similar to Netflix, Rhapsody, or Pandora (and whatever new rumored Apple iTunes service is expected to launch early next year). The basic concept would be similar to a... read more

by Gerald Smith 8/29/2012 7:57:11 AM

The dominance currently enjoyed by organizational brands will eventually translate as equally desirable for — and potentially dominated by — personal brands. read more

by Heather Knight 8/16/2012 4:05:34 PM

Though it goes against the grain of most successful organizations, there comes a time when even the mightiest find themselves taking a number and standing in line. read more

by Gerald Smith 8/9/2012 6:02:50 PM

When was the last time you were in a meeting and someone said, “I’ll look into that and get back to you”? Anymore, this scenario is rare thanks to... read more

by Rebekah Mlinek 7/20/2012 8:00:00 AM

We had just wrapped up another SUSIE Christmas campaign meeting and each of the interns left with our list of tasks to accomplish. My task was to design the Christmas campaign ad for the next issue of SUSIE. read more